22-2220 Amending Development Code Article I and Article VI to Update Standards for Signage ORDINANCE NO. 22-2220
AN ORDINANCE OF THE CITY OF LONGWOOD, FLORIDA, AMENDING THE LONGWOOD
DEVELOPMENT CODE ARTICLE I GENERAL PROVISIONS AND ARTICLE VI "SIGNS" TO UPDATE
STANDARDS FOR SIGNAGE; AND PROVIDING FOR CONFLICTS, CODIFICATION, SEVERABILITY
AND AN EFFECTIVE DATE.
WHEREAS, on May 6, 2002, the City Commission of the City of Longwood enacted the
Longwood Development Code (Ordinance 02-1599), as was amended from time to time,
pursuant to the requirements of Chapter 163.3202, and Chapter 166.041, Florida Statutes; and
WHEREAS, Chapter 163.3174 (4) (c), Florida Statutes, requires the Land Planning Agency
to review proposed land development regulations, or amendments thereto, for consistency with
the adopted Plan, as may be amended; and
WHEREAS, the Land Planning Agency (LPA) held a public hearing on July 13, 2022 to
consider the amendment of the Longwood Development Code; made certain findings of fact
regarding said amendments, determined the proposed changes are consistent and
recommended the proposed ordinance be enacted by the City Commission; and
WHEREAS, the City Commission desires to protect the character of residential and
commercial areas and preserve the value of the property throughout the City; and
WHEREAS, the City Commission determines that this Ordinance is consistent with the
Comprehensive Plan and in the best interest of the public health, safety and welfare.
NOW, THEREFORE BE IT ORDAINED BY THE CITY COMMISSION OF THE CITY OF
LONGWOOD, FLORIDA, AS FOLLOWS:
SECTION 1. The Longwood Development Code shall be Amended as follows (Words that are
stricken out are deletions; words that are underlined are additions; Articles, Sections,
Subsections and Provisions not referenced in this ordinance are not modified):
ARTICLE I: GENERAL PROVISIONS
Marquee sign. Any sign attached to or hung from a marquee, canopy or awning, each of which shall
be defined as a covered structure projecting from and supported by a building.
Political sign. A sign authorized and paid for by a qualifying political campaign concerning
candidacy for public office or urging action on any ballot issue in a forthcoming public election, or
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Structure. Anything constructed, installed, or portable,the use of which requires a location on, or
the attachment to, a parcel of land or the use of which requires the anchoring to submerged lands. It
includes a movable structure while it is located on land or water which can be used for housing,
business, commercial, agricultural, or office purposes either temporarily or permanently. "Structure"
also includes roof overhangs, above-ground equipment including A/C condensers and above-ground
equipment, boat docks, floating boat docks,fences, billboards, swimming pools, poles, pipelines,
transmission lines, tracks, ands signs, but does not include driveways or sidewalks.
ARTICLE VI. SIGN REGULATIONS
6.1.0. General provisions.
6.1.1. Purpose and scope of sign regulations. The regulations and requirements set forth herein are
adopted for the following purposes:
A. To preserve,protect and promote the public health,safety and welfare and general esthetic
quality of the City of Longwood;
B. To enhance the economy and the business and industry of the City of Longwood by
promoting the reasonable, orderly and effective display of signs, and encouraging better
communication with the public;
C. To enhance the physical appearance of the City of Longwood by preserving the scenic and
natural beauty of the area;
D. To protect the general public from damage and injury caused by the faulty and uncontrolled
construction and use of signs within the city;
E. To reduce distractions in order to protect pedestrians and motorists from damage or injury
caused by the distractions, obstructions, and hazards that may increase traffic accidents;
F. To protect the physical and mental well-being of the general public by recognizing and
encouraging a sense of esthetic appreciation for the visual environment;
G. To preserve the value of private property by assuring the compatibility of signs with
surrounding land uses.
6.1.2. Applicable land use districts. The following regulations shall apply to all land use districts of
the City of Longwood.The department shall review all sign requests and/or permits for type, location,
and requirements.
6.1.3. No defense to nuisance action. Compliance with the requirements of these regulations shall
not constitute a defense to an action brought to abate a nuisance under the common law.
6.1.4. Definitions.
Advertising: sign copy intended to directly, or indirectly, promote the sale or use of a product,
service, commodity,entertainment,or real or personal property.
A-frame or movable sign:A sign not secured, not attached to the ground or which is free of
structures or supports upon the ground.
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Animated sign: (See and note difference from changeable sign) A sign or display manifesting either
kinetic or illusionary motion occasioned by natural, manual, mechanical, electrical, or other means.
Animated signs include the following types:
A. Naturally energized: Signs whose motion is activated by wind or other atmospheric
impingement. Wind-driven signs include flags, banners, pennants, streamers, spinners,
metallic disks or other similar devices designed to move in the wind.
B. Mechanically energized: Signs manifesting a repetitious pre-programmed physical
movement or rotation in either one or a series of planes activated by means of mechanically
based drives.
C. Electrically energized: Illuminated signs whose motion or visual impression of motion is
activated primarily by electrical means. Electrically energized animated signs are of two
types:
1. Flashing signs: Illuminated signs exhibiting a pre-programmed repetitious cyclical
interruption of illumination from one or more sources in which the duration of the period of
illumination (on phase) is either the same as or less than the duration of the period of
darkness (off phase), and in which the intensity of illumination varies from zero (off) to 100
percent (on) during the programmed cycle.
2. Illusionary movement signs: Illuminated signs exhibiting the illusion of movement by means
of a pre-programmed repetitious sequential switching action in which illuminated elements
of the sign are turned on or off to visually simulate the impression of motion characteristic
of chasing, running, blinking, oscillating, twinkling, scintillating, or expanding and contracting
light patterns.
Attention getting device:Any pennant, flag(other than those identified in section 6.4.4E),valance,
banner, propeller, spinner, streamer, searchlight, balloon,or similar device or ornamentation, including
those signs which incorporate projected images or emit any sound, odor,or visible matter, such as
attention, promotion or advertising visible from public right of way.
Banner sign:A sign having characters, letters, illustrations or ornamentation applied to cloth, paper
or fabric, of any kind, including foil. References to "building banners" are specific to temporary signs that
are attached to buildings.
Bench/bus shelter sign:A bench or bus shelter upon which a sign is drawn, painted, printed, or
otherwise affixed thereto,as further described in FS§ 337.408.
Billboard sign: See "Off-site sign".
Building frontage:The linear length of a building facing the public right-of-way.
Building sign:A sign displayed upon or attached to any part of the exterior of a building, including,
but not limited to; walls, doors, parapets, awnings, marquees and mansards.
Canopy or marquee:A structure, other than an awning, made of cloth, metal or other material with
frames attached to a building and carried by a frame which may be supported by the ground.
Canopy sign:Any sign attached to or constructed in or on a canopy or marquee.
Changeable copy sign: A sign on which the copy may be manually or electronically changed from
time to time by use of changeable letters or panels.
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Censtr ue ion ^ nd vide "y e tl d d maintained on the premises while
materials vendor upon which property such individual is furnishing labor, services and/or material.
Copy: Shall mean wording, symbol or message on a sign surface either in permanent or removable
letter form.
Cutout:An extension of the permitted area of a billboard to permit more creativity in the copy.
Depreciated value:The value of a sign calculated by subtracting the amount of depreciation over
time from the original cost of the sign, as determined by a state certified appraiser familiar with the
valuation of signs.
Direct lighting: When the majority of the light spread of a fixture falls on a specific object or area.
may identify the business by including their name on a sign.
Electric sign: Any sign containing electric wiring.
Electronic message center(automatic):A sign on which copy changes automatically on a lampbank
or through mechanical means. Such definition excludes a "gateway sign" or any part thereof that is
permitted pursuant to this article.
Election period: Typically,this period includes the time between the date of the 15t qualifying
period and the general election, as determined by the State of Florida Division of Elections.This may
also apply to special elections as approved by the Supervisor of Elections.
Embellishment: Letters, figures, characters, or representations in cutouts, or irregular forms, or
similar ornaments, attached to, or superimposed upon the sign.
Erect a sign (erected):To construct, reconstruct, build, relocate, raise, assembly, place, affix attach,
create, paint, draw or in any other way bring into being or establish; but it shall not include any of the
foregoing activities when performed as an incident to the change of message, or routine maintenance.
Exempt signs:Signs exempted from normal permit requirements.
Face of sign:The part of a sign that is or may be used for copy.
Flashing sign: Any sign which contains an intermittent or flashing light source, or which includes
the illusion of intermittent or flashing light by means of animation, or an externally mounted
intermittent light source.Automatic changing signs such as public service, time,temperature and date
signs or electronically controlled message centers is not classed as flashing signs.
Frontage:The length of the property line of any one parcel along a public right-of-way on which it
borders.
Future land use:The categories or designation adopted as part of the Longwood Comprehensive
the city Comprehensive Plan.
Garage sale sign:A sign that identifies a point of sale of primarily personal items.
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Gateway sign: A sign located at or proximate to main thoroughfares of the city whether located on
public or private premises, whose predominant function is to display the message "Welcome to the City
of Longwood" as a welcome to travelers and to communicate information of interest to the general
pu-13-1-ic-a-s4et-e-Fm-i-Ffed by the city, including b„t ^ t limited t^ nity nts umber nlerts and
other emergency or public safety messages. Such signs may include commercial and noncommercial
or performance on the site where the sign is located. If the location of such sign is proposed to be on a
private premises or the sign is not solely owned and controlled by the city,the property owner and/or
operation, use and maintenance of the sign, including concerning the display of city and public
messaging on such signage.
Ground sign:A sign having no more than two faces that is supported by one or more columns,
poles (where allowed by this Development Code), or braces extended from the ground or from an object
on the ground, or that is erected on the ground, where no part of the sign is attached to any part of a
building. As it relates to temporary signs, ground signs may constitute a banner attached to columns,
poles, or braces as described above.
Harmful to minors: With regard to sign content, any description or representation, in whatever
form, of nudity, sexual conduct, or sexual excitement, when it:
1. Predominately appeals to the prurient, shameful, or morbid interest of minors in sex;
2. Is patently offensive to contemporary standards in the adult community as a whole with
respect to what is suitable sexual material for minors; and
3. Taken as a whole, lacks serious literary, artistic, political, or scientific value.
The term "harmful to minors" shall also include any non-erotic word or picture when it:
1. Is patently offensive to contemporary standards in the adult community as a whole with
respect to what is suitable for viewing by minors; and
2. Taken as a whole, lacks serious literary, artistic, political, or scientific value.
Identification sign: Is a sign that is located on property personal or real that identifies a place that is
residential and/or nonresidential.
Illegal sign:A sign which does not meet the requirements of this Code and which has not received
nonconforming status.
Illuminated sign:A sign which is designed or arranged to reflect light from an artificial source
including indirect lighting, neon, incandescent lights, back-lighting, and shall also include signs with
reflectors that depend upon automobile headlights for an image.
Imminent danger or dangerous sign:A sign of imminent danger is a sign that is in such disrepair or
condition that it poses an immediate threat or appearance of threat and impending injury to the health
or safety of the general public. A sign requiring removal or constant attendance to identify the danger to
the unsuspecting public prior to removal.
Incidental sign:A small sign, emblem, or decal informing the public of goods, facilities, or services
, not intended to
be read from public right-of-way.
Indirect lighting:When the light spread that lands outside of the direct scope and lights objects
other than those in the direct illumination spread.
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Maintain a sign:To keep a sign and/or its supporting structure in its "like" original condition,
including, but not limited to; structural soundness and in good appearance.
Mansard:A sloped roof or roof-like façade architecturally comparable to a building wall.
Mansard sign:Any sign installed on the lower rafter of a mansard roof or parapet wall designed to
appear as a roof and not extending above the highest point of the roof or wall at any point. A mansard
sign shall be parallel to the roof, wall or building and shall not extend outside the limits of the building or
roof.A mansard sign is not considered to be a roof sign if it meets the conditions described above.
Marquee:See "Canopy."
Master sign plan: Shall consist of a comprehensive sign plan for multiple-unit centers and/or
subdivisions, to be reviewed and approved by the city prior to installation of signage, including out
parcels.
erection when cut into any masonry surface or when constructed of bronze or other incombustible
materials and attached to the surface of a building or monument.
Menu sign:A sign commonly used for drive through facilities.
Monument sign:A ground sign generally having a low profile with little or no open space between
the ground and the sign and having a structure constructed of brick, stone, or materials similar in
appearance.
Nameplate sign:A nonelectric flat wall sign identifying only the name and occupation or profession
of occupants of premises on which sign is located.
Nonconforming sign:Any advertising structure or sign which was lawfully erected and maintained
prior to such time as it came within the purview of this section and any amendments thereto, and which
fails to conform to all applicable regulations and restrictions of this chapter.
Occupant/occupancy: Shall mean any nonresidential use.
Occupational signs:A sign identifying only the name and occupation or profession of occupants of
premises on which the sign is located.
Off site directional sign:A sign which advertises or identifies a use,establishment, development,
property on which the sign is located.These sign arc intended to provide directional assistance to access
an event, business, or establishment conveniently and safely.
Off-site sign: (This term also includes signs commonly known as advertising signs, billboards and
posterboards.) A permanent sign which directs attention to a product or service, including
entertainment or candidacy, for which product or service is not available for sale or performance on the
site where the sign is located. Such definition excludes a "gateway sign," or any part thereof that is
permitted pursuant to this article.
On-site sign:A sign that pertains to the use of the premises and/or property on which it is located.
Owner:The person holding the fee-simple title to the property upon which a sign is located for
which a permit is required.
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Parcel:A unit of land within legally established property lines. If, however, the property lines are
such as to defeat the purposes of this Code or lead to absurd results, a "parcel" may be as designated for
a particular site by the city manager or his designee.
Pole banner:A banner sign attached to a street pole.
Portable sign:A sign that may be hauled or towed from one location to another, is self-supporting
and, when placed, is not permanently attached to the ground or a building.
Poster board sign: See "Off-site sign."
Projecting sign. The term projecting sign shall mean a business sign attached to a wall in such a
manner that the face of the sign is not parallel to the wall to which it is attached.
Property owner of record:The property owner of record shall be the name that is listed on the
latest Seminole County tax records or a new owner in possession of a recorded deed, closing statement,
or title insurance for the subject property.
Public information sign:Any temporary or permanent sign erected and maintained by the city,
county, state, or federal government, for traffic direction, or for designation of, or direction to, any
school, hospital, special event, historical site, or public service, special district or corridor, property or
facility.
Real estate sign: A sign erected by the owner or his agent, advertising real property upon which the
sign is located, for rent, for lease or for sale.
Safe or secure sign:A sign installed and constructed in accordance with the adopted building codes
as required, design criteria of a licensed engineer as required, or good construction practice as accepted
by the city building official when a permit is not required, and where all parts are securely attached and
properly attached.This may include, but is not limited to; sign structure, sign face, sign panels, or
electrical hook-up or connection.
Sign:Any writing, pictorial presentation, number, illustration, or decoration, flag, banner or
pennant, attention getting device, or other device which is used to announce, direct attention to,
identify, advertise or otherwise make anything known.
Sign contractor, licensed: One who is licensed and/or registered to perform sign construction and
erection, by appropriate city or county agencies and registered with the State of Florida, Division of
Business Regulation, as required.
Sign face:The part of a sign that is or may be used for copy.
Sign structure:Any construction used or designed to support a sign.
Snipe sign: Any unauthorized sign of any material whatsoever that is placed on public property, or
attached in any way to a die utility pole,tree,fence, building, or any other similar object or structure
located or situated on any public or private property including public road rights-of-way Of and
easements.
Store display window:A window that is enclosed and specifically designed to display products that
are viewed from outside of the store.The window is enclosed on the inside of the store and view from
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the outside into the store is normally obscured. Visibility from the outside is not required nor will it
affect security of the facility. Displays shall not include moving or flashing lights that are visible from the
public right-of-ways.
Store front window: A window that is not enclosed on the inside and is designed so that the inside
of the store area is able to be viewed from the outside and or viewed from the inside out.
Street:A public or private right-of-way for vehicular traffic.
Street banner: A banner sign stretched across and/or hung over a public right-of-way.
the name of the subdivision or development and is located at or in close proximity to the entrance.
Temporary sign: A sign designed and constructed, not permitted to be permanently affixed and is
intended for a short term basis only, in accordance with this Code.
Tenant: One who has the occupation or temporary possession of lands or tenements of another.
Trailer sign:See "Portable sign."
Tri-vision sign:A sign made with a series of triangular vertical sections that turn and stop, or index,
to show different pictures or messages in the same area.
Unlawful sign: A sign which contravenes this article or which the enforcement officer may declare
as unlawful if it becomes dangerous to public safety by reason of dilapidation, abandonment, or a
nonconforming sign for which a permit required under a previous ordinance was not obtained.
Unsafe or unsecured sign:A sign that according to the city building official appears to be in
disrepair and does not meet the minimum requirement of,good construction practice, or the adopted
building codes, and has the potential, if not repaired,to become a dangerous sign to the general public
health or safety.This may include, but not limited to; sign structure, sign face, sign panels, or electrical
hook-up or connection.
"V"sign:A sign consisting of two essentially equal faces, positioned at an angle subtending less
than 179 degrees.
Vehicle sign: Any sign affixed to a vehicle.
Yard sign:A freestanding sign made of lightweight materials such as cardboard or vinyl that is
supported by a frame, pole, or other support structure placed directly in the ground without foundation
or other anchor.
Wall sign:A single-face sign mounted, attached to, affixed to, or painted on the exterior wall of a
building or structure in a plane parallel to that of the supporting wall.
Warning signs:A sign which calls attention to conditions on, or adjacent to, a highway or street
that is potentially hazardous to traffic operations.
Wayfinding sign:A sign which shows route designations, destinations, directions, distances,
services, points of interest, and other geographical, recreational,or cultural information.
Windfeather sign: A sign of narrow vertical orientation comprised of a frame pole and/or base
which may be made of metal, plastic or any other substance,to which a vinyl, nylon, canvas, polyester,
or other type of fabric sign is attached.
Window sign:A sign installed inside, or painted on a window and intended to be viewed from the
outside.
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6.1.5. Measurement determinations.
A. Distance between signs. The minimum required distance between signs shall be as
identified within this Code.
B. Façade area. The facade area shall be measured by determining the area within a two-
dimensional geometric figure coinciding with the edges of the walls, windows, doors,
parapets, marquees,and mansards of greater than 45 degrees that form a side of a building
or unit.
C. Sign area.
1. Generally. The area of a sign shall be the area within the smallest square, rectangle,
parallelogram, triangle, circle or semicircle, the sides of which touch the extreme points
or edges of the sign face.
2. Special situations.
a. Where a sign is composed of letters or pictures attached directly to a facade,
window, door, or marquee, and the letters or pictures are not enclosed by a border
or trimming, the sign area shall be the area within the smallest rectangle,
parallelogram, triangle, circle or semicircle, the sides of which touch the extreme
points of the letters or pictures as a whole.
b. Where four sign faces are arranged in a square, rectangle, or diamond, the area of
the sign shall be the area of the two largest faces.
c. Where a sign is in the form of a three-dimensional object, the area shall be
determined by drawing a square, rectangle, parallelogram,triangle, circle or
semicircle,the sides of which touch the extreme points or edges of the projected
image of the sign and multiplying that area by two. The "projected image" is that
created by tracing the largest possible two-dimensional outline of the sign.
D. Number of signs.
1. In general, the number of signs shall be the number of noncontiguous sign faces.
Multiple noncontiguous sign faces may be counted as a single sign if all the sign faces
are included in the geometric figure used for determining the sign area.
2. Where two sign faces are placed back to back and are at no point more than two feet
apart, it shall be counted as one sign.
3. If a sign has four faces arranged in a square, rectangle or diamond, it shall be counted as
two signs.
E. Height of sign. The vertical distance measured from the highest point of the sign, excluding
decorative embellishments, to the elevation of the crown of the adjacent street or the
elevation of the finished first floor of the building that the sign serves, whichever is higher.
6.1.6. Nonconforming signs.
A. Determination of legal nonconformity. Existing signs, excluding off-site signs (see Off-site
signs nonconforming this section), that do not conform to the specific provisions of the
Code may be eligible for the designation "legal nonconforming" provided that:
1. Signs are properly maintained and do not in any way endanger the public.
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2. The sign was installed in conformance with a valid permit or variance, or complied
with all applicable laws on the date of installation.
B. Loss of legal nonconforming status. A legal nonconforming sign may lose this designation
and become illegal if:
1. The sign is relocated or replaced without proper approval.
2. The structure or size of the sign is altered in any way except to be brought into full
compliance with this ordinance. A building permit shall not be issued for a structural
alteration to a nonconforming sign except as allowed for in 6.1.6(C)or if the
improvements bring the sign closer to full compliance with the Land Development
Code.Where a permit is applied for to bring an existing pole sign or nonconforming
monument sign into full compliance with the standards for a monument sign,the sign
can continue a nonconformity related to height.This does not refer to change of copy
and sign face changes for businesses that have a valid business tax receipt.
3. The primary structure to which the sign is accessory is demolished.
4. A site plan (major/minor/site plan amendment) is required.
C. Maintenance and repair of nonconforming signs. The legal nonconforming sign is subject
to all requirements of this Code regarding safety, maintenance, and repair. However, if the
sign suffers damage that accounts for a reduction in depreciated value of more than 50
percent, as based on appraisal by a state certified appraiser familiar with the valuation of
signs, it must be brought into conformance with this Code or removed.
6.1.7. Illegal signs. Existing illegal signs shall, upon adoption of this Code, be subject to code
enforcement proceedings.
6.1.8. Size limitations. No signs of any type shall exceed the requirements of this Code.
6.1.9. Interpretation. The regulation of signs is intended to restrict the proliferation of signs and to
encourage use of architecturally compatible signs as much as possible.
6.1.10. Content of signs. Notwithstanding any other provision of these sign regulations, a sign that
may dish',- �e tisin as defined hcrci may instead carry any noncommercial message so long as
the message is not"harmful to minors" as defined herein.
6.2.0. Prohibited signs.
6.2.1. Generally. It shall be unlawful to erect, cause to be erected, maintain or cause to be
maintained, any sign not expressly authorized by, or exempted from, this Code.
6.2.2. Specifically. The following signs are expressly prohibited unless exempted by this Code or
expressly authorized by this Code:
A. Signs that are in violation of the building code or electrical code as adopted by the City of
Longwood.
B. Any sign that, in the opinion of the qualified designated city representative does or will
constitute a safety hazard.
C. Portable signs, blank or otherwise, that are not authorized by a current sign permit.
Portable signs are specifically prohibited from being used or constructed as a permanent
type sign.
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D. Signs with visible flashing, moving, revolving, or rotating parts or visible mechanical
movement of any description or other apparent visible movement achieved by electrical,
electronic, or mechanical means, except for traditional barber poles and permitted
electronic message centers.
E. Signs with the optical illusion of movement by means of a design that presents a pattern
capable of giving the illusion of motion or changing of copy.
F. Signs with lights or illuminations that flash, move, rotate, scintillate, blink,flicker,or vary in
intensity or color except for time-temperature-date signs.
G. Strings of light bulbs used on commercially developed parcels for commercial purposes,
except when permitted through an outdoor seating permit, and other than traditional
holiday seasonal decorations,not to exceed 30 days before and after the holiday to which
the lights relate, and those completely attached integral to primary structure and those
used for landscaping enhancement.
H. Signs, commonly referred to as wind signs, consisting of flags, pennants, ribbons,spinners,
streamers or captive balloons, or other objects or material fastened in such a manner as to
move upon being by wind are prohibited as permanent signs.
I. Signs that arc attention getting devices. incorporate projected images or emit any sound,
odor, or visible matter, such as smoke or steam, or involve the use of live animals.
J. Signs attached to the roof of any building or attached to the building which project above
the roof or are suspended above the roof, except for mansard signs.
K. Signs or sign structures that interfere in any way with free use of any fire escape,emergency
exit, or standpipe, or that obstruct any window so that security visibility is hampered.
L. Signs that resemble any official sign or marker erected by any governmental agency,or that
by reason of position, shape, or color, would conflict with the proper functioning of any
traffic sign or signal,or be of a size, location, movement, content,color,or illumination that
may be confused with or construed as a traffic-control device. Signs, within ten feet of
public right-of-way or within 100 feet of traffic-control lights, that contain red or green
lights that might be confused with traffic control lights.
M. Signs that obstruct the vision of pedestrians, cyclists, or motorists traveling on or entering
public streets. Also, signs that are of such intensity or brilliance as to cause glare or impair
the vision of any motorist, cyclist, or pedestrian using or entering a public way, or that are
a hazard or a nuisance to occupants of any property because of glare or other
characteristics.
N. Nongovernmental signs that use the words "stop," "look," "danger," or any similar word,
phrase, or symbol that resemble official governmental signs.
O. A sign that contains any lighting or control mechanism that causes unreasonable
interference with radio,television or other communication signals.
P. Signs that are painted, pasted, or printed on any curbstone, flagstone, pavement, or any
portion of any sidewalk or street, except house numbers and traffic control signs.
Q. Signs placed upon benches, bus shelters or waste receptacles,except as may be authorized
in writing pursuant to this Code or to F.S. § 337.408, or as may be amended from time to
time.
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R. Sign erected on public property,or on private property(such as private utility poles) located
on public property, other than signs erected by public authority for public purposes and
signs authorized in writing pursuant to F.S. § 337.407, or as may be amended from time to
time.
S. Signs erected over, on or across any public street except as may otherwise be expressly
authorized by this Code, and except governmental signs erected by or on the order of the
city manager.
T. Vehicle signs with a total sign area on any vehicle in excess of ten square feet, when the
vehicle:
1. Is parked for more than 60 consecutive minutes within 100 feet of any street right of
way;
2. Is visible from the street right of way that the vehicle is within 100 feet of; and
3. Is not regularly used in the conduct of the business advertised on the vehicle. A vehicle
used primarily for advertising, or for the purpose of providing transportation for
owners or employees of the occupancy advertised on the vehicle, shall not be
considered a vehicle used in the conduct of the business.
U. Any nongovernment sign placed in public right-of-way with number or address indicating
any activity at another location, unless approved by the city manager.
V. "A-frame" (sandwich board) or sidewalk type signs when legible from a public street
prohibited except within the transit village neighborhood, downtown storefront, and
downtown neighborhood districts of the Heritage Village.
W. A sign displaying copy that is "harmful to minors" as defined herein.
X. Snipe signs.
Y. Pole signs.
Z. Neon lighting on signs or buildings, except"open" signs.
AA. Balloon or inflatable signs as permanent signs.
BB. Strip lighting (LED, neon, or similar) used to outline roofs or any part of a building or
windows. Strip lighting that is a permanent integral design element of the building may be
permitted pursuant to LDC 6.4.0.
6.3.0. Permitting requirements.
6.3.1. Fees. The fee for matters included in this section shall be as provided in this Code.
6.3.2. Exempt signs. Signs of the following categories and the listed operations pertaining to signs
shall not require the issuance of permits provided such signs and operations conform with provisions
contained herein and to all other building, structural and electrical standards and regulations of the City
of Longwood.
A. Signs that are not designed or located so as to be visible or read from any street or adjoining
property.
B. Signs of four square feet or less and signs that include no letters, symbols, logos or designs
in excess of two inches in vertical or horizontal dimension, provided that such sign, or
Ordinance No.22-2220
Page 12 of 52
combination of such signs, does not constitute a sign prohibited by this Code. (e.g., name
plate sign, occupation sign, etc., to be located in the proximity of the main entrance of the
g
C. Signs necessary to promote health, safety and welfare, and other regulatory, statutory,
traffic control or directional signs erected on public property with permission as
appropriate from the United States of America,State of Florida, County of Seminole,or the
City of Longwood.
D. Legal notices and official instruments.
E. Decorative flags and bunting for a celebration, convention, or commemoration of
significance to the entire community when authorized by the city commission for a
prescribed period of time.
F. Merchandise displays behind store front or store display windows is allowed so long as no
part of the display moves or contains flashing lights and visible from the street.
G. Memorial signs or tablets, names of buildings and dates of erection when cut into any
masonry surface or when constructed of bronze or other incombustible materials and
attached to the surface of a building.
H. Signs incorporated into machinery or equipment by a manufacturer or distributor, which
identify or advertise only the product or service dispensed by the machine or equipment,
such as signs customarily affixed to vending machines, newspaper racks,telephone booths,
and gasoline pumps.
I. ySeasonal decorations. Signs of a primarily decorative nature, which are clearly
incidental and customary a-Rd-such as those signs commonly associated with any national,
local or religious holiday or observance; provided that such signs shall be are displayed for
a period of not more than 30 60 consecutive days or more than b9 90 days in any one
calendar year. Such signs shall be set back ten 10 feet from all boundary lines of the lot on
which displayed, provided that a clear area be maintained to a height of six feet, within 55
feet of the intersection of two rights-of-way. _
shall not exceed 40 percent of window area.
J. Identifying signs located on taxicabs, buses, trailers, trucks, or vehicle bumpers.
K. Public warning signs to indicate, but not limited to; the dangers of trespassing, swimming,
animals or similar hazards, not to exceed four square feet.
L. Works of art placed under an art program that is approved or endorsed by the city
commission by resolution.
M. Utility Signs: Public utility signs that identify the location of underground utility lines and
facilities, high voltage lines and facilities, and other utility facilities and appurtenances are
permitted provided they do not exceed three feet in height, and provided the sign face
does not exceed one-half square foot.
N. Traffic control devices (signs) erected on public property by government agencies or with
appropriate permission, including regulatory signs to be individually erected on separate
posts; warning and guide signs not to exceed two signs per post and six square feet each in
size. Such signs shall be located so as to not obscure each other or be hidden from view by
Ordinance No.22-2220
Page 13 of 52
other roadside objects. Signs requiring different decisions by the vehicle operator must be
spaced sufficiently apart for the required decisions to be made safely.
O. Identification signs at the entrance drive of single-family residences or estates, which do
not exceed two square feet in area.
P. Bench/bus shelter signs authorized by the city's agreement with the Jaycees dated
February 4, 1991.
Q. Public announcement or public information signage, including wayfinding and gateway
signage, when erected or approved by the city.
ft. Gateway signs approved by the city commission and subject to a written agreement with
the city if the gateway sign is not solely owned and controlled by the city and located on
city property or public right of way controlled by the city. A maximum number of five
gateway signs may be located within the city limits within any of the land use districts,
except the Historic District Future Land Use, subject to the gateway sign regulations set
forth in this Code and the terms and conditions of a written agreement with the city
approved by the city commission. Gateway signs approved under this section shall meet
the following standards:
1. The sign shall be no more than 13 feet in height and 20 feet in width.
2. The sign shall be of a decorative stone or masonry design with wood or metal accents (as
approved by the city commission).
3. The sign may be double sided, with no more than 90 square feet of copy area on each side.
4. Double sided signs may be placed in a v shape, with the opening at no more than 60
degrees.
5. All lighting shall have shielding to reflect the light down towards the ground.
6. Gateway signs shall be landscaped as approved by the city commission.
6.3.3. Permits.
A. When provisions of this Code are in violation, no building permit or local business tax
receipt shall be issued until violations have been corrected.
B. No sign or sign structure shall be hereinafter erected, maintained, substantially altered,
displayed, or changed, except exempt signs as provided herein, until after a permit has
been issued, if required. Repainting or changing the message of a changeable copy sign or
the sign panel of an existing permitted sign shall not be considered a substantial alteration
and would not require a permit. Maintenance of sign components including, but not limited
to: lamps, ballast, transformers and other components will not require a permit under this
section. Any change of electrical service, feeder line replacement or structural repairs will
require a permit as provided for by the Florida Building Code.
C. The application for a sign permit shall be set forth in writing and shall provide the
construction information required by the Florida Building Codes as adopted by the City of
Longwood.
D. All permanent signs and signs ten square feet and larger shall require a permit be issued or
approval as applicable, per city codes.
E. In addition to any fees required for construction and/or electrical permits, applicants for
sign permits shall pay the sign permit fee or other fees required by this Code.
Ordinance No.22-2220
Page 14 of 52
F. A sign erected,altered,displayed or substantially changed without a permit is an illegal sign
and shall be subject to penalties set forth.
G. All sign permit applications shall contain the following information:
1. A sign application which shall be provided by the city and is to be completed by the
applicant. Application shall be complete for the city to process.
2. Name, address,telephone number and signature of the owner of the site granting
permission for the construction, operation, maintenance or displaying of sign or sign
structure. An authorized agent representing the owner of the site may with proper
documentation act in the absence of the owner.
3. Two copies of a sketch, blueprint, blueline print or similar presentation drawn to scale
and dimensioned, showing elevations of the sign as proposed. Sign elevation drawing,
showing minimum distance from bottom of sign to the ground, dimensions of the sign
and design of sign as it relates to the building(s) on the property.
4. Site plans or survey showing the scaled location of signs in relation to the street and
building on the property.The site plan shall include legal description and street
address of premises or property upon which sign is to be located and the location of
the sign.
5. The approximate value of the sign to be installed, including installation cost.
6. Type of sign for which a permit is being sought.
7. Type of materials of which the signs will be composed.
8. If applicable, information regarding how the sign is to be lighted, the intensity of the
lighting and any off-site glare that will occur.
9. For signs over 32 square feet or monument signs over ten feet in height a copy of
stress sheets and calculations shall be required indicating that the sign is properly
designed for required loads and wind pressures in any direction, as may be required by
the building division.
10. A copy of the current local business tax receipt and certificate of use as required, that
establishes the location of the place of business, or for those establishments that do
not require an local business tax receipt i.e. place of worship, or organizations (i.e.
VFW, Masons, etc.).The organization must be clearly established at the location of the
placement of the sign location by a formal document (i.e. lease, deed, etc.).
11. An on-site, whether permanent or temporary, sign permit shall not be issued for any
business which does not have a current local business tax receipt.
12. Sign permits shall only be issued to a licensed sign contractor, or the building or
property owner in accordance with applicable codes.
Ordinance No.22-2220
Page 15 of 52
6.4.0. Permitted permanent on-site signs.
6.4.1. Sign types and material allowed.
A. A permanent sign may be a monument sign or building sign as an accessory structure to a
nonresidential use as allowed by this Code.
B. All signs must be weatherproof and must be made of durable materials so as not to become a hazard
due to disrepair,damage or inclement weather.
C. Where a proposed sign type does not clearly meet the definition of the sign types allowed by code,
but is generally consistent with the intent of the code and is within the amount of square footage
allowed for a building or monument sign, the Community Development Director may permit that
sign.
6.4.2. Permissible number, area,spacing and height of permanent signs.
A. Building signs.The criteria shall be determined according to the appropriate land use district.
B. Monument signs. The permissible number,area,spacing and height of permanent monument signs
shall be determined according to the appropriate land use district.
Ordinance No.22-2220
Page 16 of 52
6.4.3. Permitted signs in land use districts.
6.4.3(A)Commercial(COM)(except Neighborhood Commercial)and Industrial(IND)Permanent Sign Allowance.
Permits are required for all sign types unless otherwise noted.Signage is for non-residential developments unless otherwise noted. Single-family and
duplex properties within these primary commercial categories shall utilize the standards of 6.4.3 (D).All signs shall be located no closer than five feet from any
right-of-way or public property unless otherwise stated (6.6.2)(H)_and shall not be located within the sight line triangle described in 3.8.0.
Sign Type Copy Area Max. Max. Size Max. Material Lighting Additional Standards
Height Number
Monument •1 SF per LF •15 feet •External •1 •Brick, decorative •Direct •Base and body
Sign of Primary or support monument block, stone, stucco, •Indirect must be at least 75
Secondary structure sign per metal, or alternative percent and no more
Facade may be 25% frontage material of like than 125 percent of
•Max 150 SF more than •Max 3 quality, appearance, the width of the
per sign copy area monument and function copy area.
•Max. 350 SF signs per •Where stucco or •Consistent with the
per development metal is used, style, color, material,
development decorative and finish of the
embellishments or a principal buildings
planter bed shall be on site.
incorporated to •Monument signs
avoid a flat, plain may have a clear
look area between the
base and the
signage, but the
clear area shall be
no more than one-
third of the height of
the copy area of the
Ordinance No.22-2220
Page 17 of 52
sign, and the sign
shall be no taller
than ten feet when a
clear area is included
in the sign design.
Building Sign •2 SF of copy •May •No •No •Durable, •Direct •Signage on building
•Cabinet area per 1 LF exceed requirement requirement permanent materials •Indirect facades that are
•Channel of the beyond beyond total adjacent to single-
letter corresponding roofline total copy copy area family residential
•Painted wall business by 25% area uses require a code
•Awning facade of the compliant buffer
Signs building yard along the
height appropriate property
when line.
attached
to
parapet
wall
Projecting •16 SF per •8 ft. •16 SF per •1 per street •Durable, •Direct •All fixtures shall be
Signs sign clear sign frontage permanent materials •Indirect decorative
•Counts to from •Any encroachment
Building Sign grade on the public right-
Area of-way will require a
right-of-way
utilization permit
from the city
Ordinance No.22-2220
Page 18 of 52
Suspended •8 SF per sign •8 ft. •8 SF per •1 per •Durable, •Indirect •Must be located
Sign I clear sign tenant permanent materials underneath an
from overhang or similar
grade structure adjacent to
the tenant
Subdivision •32 SF per •8 ft. •32 SF per •2 per •Brick, decorative •Indirect
Entrance Sign sign sign subdivision block, stone, stucco,
•Monument •64 SF per or or alternative
Sign development commercial material of like
•Incorporated or subdivision entrance quality, appearance,
Into Wall and function
•Free-
Standing
Hanging Sign
Canopy signs •16 SF per •May •May not •2 per •Durable, •Direct •Only allowed with
for service sign not exceed canopy permanent materials •Indirect permitted service
station exceed canopy stations with gas
islands canopy pumps
•Cabinet
•Channel
Letter
Window Sign •N/A •N/A 25% of the •N/A •No neon or bright •Indirect •Flashing signs are
window primary colors prohibited
area •No permit required
Ordinance No.22-2220
Page 19 of 52
An-Site •6 SF •3.5 ft. 6 SF •4 per •Durable, •Direct • Located within 5
Directional development permanent materials feet of a
Entryway driveway or
accessway
Signage
Electronic •24 SF •24 sf •1 per •Durable, •Direct •When this sign has
Message •Does not development permanent materials been allowed,
Center (EMC) count to total portable signs shall
•Time- copy area for be prohibited on the
Temperature- building or site
Date Sign monument •EMCs shall not
signs change their
message more than
once every eight
seconds
ATM Signage •6 SF •May •2 (1 per •6 SF •Durable, •Direct
not side) permanent materials Indirect
exceed
canopy
Building Strip • N/A • Shall •1 LF of • N/A • Durable, •Direct • The lighting shall
Lighting not strip lighting permanent be an integral
exceed per 1 LF of materials decorative or
building building integrated into architectural
height facades that the building feature of the
face SR 434, building, and is
Highway 17- used to accent
92, Dog building
Ordinance No.22-2220
Page 20 of 52
Track Road, architectural
and Ronald elements, not to
Reagan include the roof
Blvd. or windows
• Permanent sign
permit required
6.4.3(B)Station Core(STA)land use and Neighborhood Commercial Zoning Permanent Sign Allowance.
Permits are required for all sign types unless otherwise noted.Signage is for non-residential developments unless otherwise noted.Single-family and
duplex properties within these primary commercial categories shall utilize the standards of 6.4.3 (D).All signs shall be located no closer than five feet from any
right-of-way or public property unless otherwise stated (6.6.2)(H)_and shall not be located within the sight line triangle described in 3.8.0.
Sign Type Copy Area Max. Max. Size Max. Material Lighting Additional Standards
Height Number
Monument •1 SF per LF •10 ft. •External •1 •Consistent with •Direct •Allowed for non-
Sign of Primary support monument the style, color, •Indirect residential
•15 ft.
Facade or structure sign per material, and finish developments with
when
Secondary may be 25% development of the principal frontage on Ronald
adjacent
Facade more than buildings on site Reagan Blvd. that
•Max 100 SF to a copy area are not contributing
major
per sign or supporting
corridor
where 15 historic structures
•Base and body
ft. is
must be at least 75
allowable
on the percent and no more
other than 125 percent of
side of the width of the
Ordinance No.22-2220
Page 21 of 52
the right- copy area
of-way •Brick, decorative
block, stone, stucco,
or alternative
material of like
quality, appearance,
and function
•Monument signs
may have a clear
area between the
base and the
signage, but the
clear area shall be
no more than one-
third of the height of
the copy area of the
sign, and the sign
shall be no taller
than ten feet when a
clear area is included
in the sign design.
Ground Sign •Max 16 SF •8 ft. •16 SF •1 per street •Wood, metal, or •Indirect •Signs shall be set
•Free- frontage like materials back 5 feet from the
Standing consistent with the right-of-way
Hanging Sign style, color,
material, and finish
of the principal
Ordinance No.22-2220
Page 22 of 52
buildings on site
•Decorative
furnishings
Building Sign •1 SF of copy May No size No •Direct •Signage on building
•Wall sign area per 1 LF exceed requirement requirement •Indirect facades that are
•Painted wall of the beyond beyond total adjacent to single-
•Awning Sign corresponding roofline total copy copy area family residential
business by 25% area uses require a code
facade of the compliant buffer
•Max. 150 SF building yard along the
height appropriate property
when line
attached
to
parapet
wall
Projecting •16 SF per 8 ft. clear •16 SF per •1 per street •Wood, metal, or •Indirect •All fixtures shall be
Signs sign from sign frontage like materials decorative
•Counts to grade consistent with the •Any encroachment
Building Sign style, color, on the public right-
Area material, and finish of-way will require a
of the principal right-of-way
buildings on site utilization permit
•Decorative from the city
furnishings
Ordinance No.22-2220
Page 23 of 52
Suspended •8 SF per sign •8 ft. •8 SF per •1 per •Durable, •Indirect •Must be located
Sign clear sign tenant permanent underneath an
from materials overhang or similar
grade structure adjacent to
the tenant
Subdivision •32 SF per •8 ft. •32 SF per •2 per •Brick, decorative •Indirect
Entrance Sign sign sign subdivision block, stone,
•Monument 64 SF per or stucco, or
Sign development commercial alternative material
•Incorporated or subdivision entrance of like quality,
Into Wall appearance, and
•Free- function
Standing
Hanging Sign
Window Sign N/A N/A 25% of the N/A •No neon or bright Indirect •No permit required
window primary colors, •Flashing signs are
I
area except for "open" prohibited .
signs
An—Site •6 SF •3.5 ft. 6 SF 4 per Durable, permanent Direct • Located within 5
Di•Feetionat development materials feet of a
Entryway driveway or
Signage accessway
Electronic 24 SF • •24 sf 1 per Direct •Permitted only on
Message Does not development properties with
Center (EMC) count to total frontage on Ronald
•Time- copy area for Reagan Blvd.
Ordinance No.22-2220
Page 24 of 52
Temperature- building or without historic
Date Sign monument structures
signs •When this sign has
been allowed,
portable signs shall
be prohibited on the
site
•EMCs shall not
change their
message more than
once every eight
seconds
6.4.3(C)Downtown Historic(DH)Future Land Use Permanent Sign Allowance.
Permits are required for all sign types unless otherwise noted.Signage is for non-residential developments unless otherwise noted.Single-family and
duplex properties within these primary commercial categories shall utilize the standards of 6.4.3(D).All signs shall be located no closer than five feet from any
right-of-way or public property unless otherwise stated (6.6.2)(H)_a„d shall „ot h„located withi„th„s ght li„ tria„ l„described •„ o 0
Sign Type Copy Area Max. Max. Size Max. Material Lighting Additional Standards
Height Number
Ground Sign •Max 16 SF •8 ft. •16 SF •1 per lot •Wood, metal, or like •Indirect •Signs shall be set back
•Free- •2 for lots materials consistent 5 feet from the right-of-
Standing accessed by with the style, color, way
Hanging Sign two parallel material, and finish of
streets the principal buildings
on site
•Decorative furnishings
Ordinance No.22-2220
Page 25 of 52
Building Sign •1 SF of copy •May not •No size •No •Indirect •Only allowed on
•Wall sign area per 1 LF exceed requirement requirement storefront type
•Painted wall of roofline beyond beyond total developments
•Awning Sign corresponding total copy copy area •Signage on building
business area facades that are
facade adjacent to single-family
•Max. 75 SF residential uses require
a code compliant buffer
yard along the
appropriate property
line
Projecting •16 SF per 8 ft. clear •16 SF per •1 per •Wood, metal, or like •Indirect •All fixtures shall be
Signs sign from sign business materials consistent decorative
•Counts to grade frontage with the style, color, •Any encroachment on
Building Sign material, and finish of the public right-of-way
Area the principal buildings will require a right-of-
on site way utilization permit
•Decorative furnishings from the city
•Barber pole signs shall
be considered a service
icon and shall not be
considered a sign for the
for the purpose of
determining the
quantity of signs on a
building or on a site.
Suspended •8 SF per sign •8 ft. 08 SF per •1 per •Durable, permanent •Indirect •Must be located
Sign clear from sign tenant materials underneath an overhang
grade
Ordinance No.22-2220
Page 26 of 52
or similar structure
adjacent to the tenant
Subdivision •32 SF per •8 ft. •32 SF per •2 per •Brick, decorative block, •Indirect
Entrance Sign sign sign subdivision stone, stucco, or
•Incorporated •64 SF per or alternative material of
Into Wall development commercial like quality, appearance,
•Free- or subdivision entrance and function
Standing
Hanging Sign
Window Sign •N/A •N/A 25%of the •N/A •No neon or bright •Indirect •Neon/LED "open" signs
window primary colors or similar, outlining, and
area flashing signs are
prohibited
•No permit required
On-Site •6 SF •3.5 ft. 6 SF •4 per •Durable, permanent •Indirect •Allowed only for non-
Directional development materials residential or multi-
Signage family developments
6.4.3(D)Residential(LDR, MDR)Sign Allowance.
Permits are required for all sign types unless otherwise noted.Signage is for non-residential developments unless otherwise noted.Single-family and
duplex properties within these primary commercial categories shall utilize the standards of 6.4.3(D).All signs shall be located no closer than five feet from any
right-of-way or public property unless otherwise stated (6.6.2)(H)_and shall not be located within the sight line triangle described in 3.8.0.
Sign Type Copy Area Max. Max. Size Max. Material Lighting Additional Standards
Height Number
Monument •Max. 24 SF 4 feet External •1 Consistent with the style, •Indirect •Allowed for non-
Sign per sign support monument color, material, and finish residential developments
structure and subdivision
Ordinance No.22-2220
Page 27 of 52
may be sign per of the principal buildings entrances
25% more development on site •Base and body must be
than copy at least 75 percent and
area no more than 125
percent of the width of
the copy area
•Brick, decorative block,
stone, stucco, or
alternative material of
like quality, appearance,
and function
•Monument signs may
have a clear area
between the base and
the signage, but the clear
area shall be no more
than one-third of the
height of the copy area
of the sign, and the sign
shall be no taller than
ten feet when a clear
area is included in the
sign design.
Ground Sign Max 16 SF 6 feet 16 SF •1 per •Wood, metal, or like •Indirect •Allowed for non-
•Freestanding business materials consistent with residential developments
Hanging Sign the style, color, material •Signs shall be set back 5
and finish of the principal feet from the right-of-
buildings on site way
•Decorative furnishings
Ordinance No.22-2220
Page 28 of 52
Subdivision •32 SF per •8 ft. •32 SF per •2 per •Brick, decorative block, •Indirect
Entrance Sign sign sign subdivision stone, stucco, or
•Monument •64 SF per or alternative material of
Sign development commercial like quality, appearance
•Incorporated or entrance and function
into wall subdivision
•Free-
standing
Hanging Sign
On Site •4 SF •3.5 ft. 4 SF •4 •Direct •Allowed only for non-
gir-ectional residential or multi-
Entryway family developments or
Signage single-family subdivisions
• Located within 5 feet
of a driveway or
accessway
6.4.3 (E)Mural programs and sign allowance.
Where a building owner donates an art easement to the city pursuant to a mural program established by the city commission, the amount
of sign square footage that would normally be allowed on a facade with a wall easement may be added to the amount allowed on another
façade or facades on the same building.The sign square footage may be allocated to another sign type at the community development director's
discretion.
Ordinance No.22-2220
Page 29 of 52
6.4.4. Specially regulated signs.
A. Pole banners.Street pole banner signs may be authorized for permanent use pursuant to the
following standards:
1. Pole banners may be placed by the city on light poles in public right-of-way or city
property to identify districts, corridors, landmarks, city-wide events and celebrations, or
as part of an overall branding effort. Identification of any sponsoring organization(s)
shall not exceed a total of 20 percent of each face of the pole banner.
2. Pole banner signs may be placed on light poles located along private streets designed to
city standards as part of a commercial or residential subdivision. Pole banner signage
proposed for permanent use shall be permitted as part of a master sign plan pursuant to
LDC 6.7.5.
3. All pole banners must meet the following standards:
a. Banners placed under this section shall not exceed the dimensions of 72 inches
vertically and 36 thirty-six horizontally and shall not exceed a total of 18 square feet
per banner.The banner may include copy area on either or both sides.
b. Applications for banners must include written permission from all relevant agencies
including the pole owner and any government agencies where applicable.
c. Street pole banners must be securely attached to street poles.The top and the
bottom of each banner must be attached to a rigid horizontal fixture so that
banners do not flap in the wind.
d. Banner attachments must hold the banner at least nine and one-half(91/2) feet
above ground level. Each street pole is limited to no more than two banners.
e. Pole banners may not overhang the travel lanes of an adjacent street.
f. Where two banners are attached to the same street pole,the banners must be
attached at the same horizontal elevation and must extend perpendicularly from
opposite sides of the pole.
B. Window signs. A business that can demonstrate that they have been in continual existence
with window signage that exceeds 25 percent of the window area since January 1, 2015 shall
be allowed to continue use of, or replace in kind,that signage until such time as the business
relocates or closes.
C. Subdivision information signs. Are intended to provide general information to the general
public or specific neighborhood or use.
1. Changeable subdivision information messages may be permitted in any residential
district provided it does not exceed six square feet in copy area.This sign shall be so
placed and located that the sign shall only be read from within the subdivision that it
serves. Location of the sign to be approved by the city with a permit without a fee.
D. Off-site directional signs. Off-site directional signs are prohibited unless part of a district-wide
commission-approved wayfinding program.
E. Marquee signs. A theater or similar performance use may apply for a permit for a marquee
sign that may be approved by the community development director. A marquee sign shall
only be affixed to the primary entrance of the tenant/user suite that it serves. The colors,
Ordinance No.22-2220
Page 30 of 52
materials,and design of a marquee sign shall complement the design of the building(s)which
it serves.A marquee sign may be internally or indirectly illuminated. Marquee signs shall not
be visible from adjacent single-family residential properties. A marquee sign may include a
manual message center. Electronic or mechanical copy change is prohibited.A marquee sign
shall not obstruct sidewalks, required accessible paths of travel, or the visibility of other
signs. Lighting fixtures shall be decorative and architecturally compatible with the building,
and a marquee sign may incorporate flashing or blinking elements within the permitted sign
area.
F. Flags. Flags are allowed to show nation,state,and/or organization patronage.A flag shall not
include any device used for advertising that falls under the definition of banner or pennant.
No more than four flags will be allowed on any one mixed-use or industrial property. The
number of flags shall not be restricted on residential properties. Flags shall not be longer
than one-third the total height of the flag pole. On mixed-use and industrial property, flag
poles shall be no taller than 35 feet measured from grade of the land at the base of the pole
to the top of the pole. On residential property flag poles shall be no taller than 20 feet.
G. A-frame signs. A-frame sign means a two-sided hinged sign, identifying, advertising, or
directing attention to a business(es), product(s), operation(s), or service(s) sold or offered in
the building in front of which the sign is located. A permit is not required for A-frame signs
as long as the following standards are met:
1. Shall not be legible from a public street, unless located in the transit village
neighborhood and downtown neighborhood districts of the Heritage Village (refer to HV
Figure 12.5.12).
2. Quantity: One A-frame sign per business.
3. Location: Must be located on the sidewalk most immediately adjacent to the front of
the business advertised (except where the sidewalk is separated by a parking area). A-
frame signs may be located on a sidewalk in the public right-of-way with proper ADA
clearance (44-inch minimum clear sidewalk area).The clear sight triangle shall be
maintained, and the sign shall not block the view of motorists nor block entrances and
exits, and shall not create a hazardous condition. A distance of 18 inches from curb shall
be maintained.
4. Maximum height: 48 inches, maximum width: 24 inches.
5. Reserved.
6. Materials: Exterior quality wood, metal, or other durable material. Handbills and or
similar paper attachments shall not be affixed to signs. A-frame signs shall contain
information and advertising for the business placing the sign only and shall not contain
any endorsement or logos for any other business
7. Lighting:The sign shall not contain lighting of any kind or glare-producing surfaces
8. A-frame signs must only be displayed during operating hours for the business and shall
be taken in during high winds.
H. Gateway signs. A maximum number of five gateway signs providing public information and
approved by the City Commission may be located within the city limits within any of the land
use districts, except the historic district future land use, subject to the gateway sign
regulations set forth in this Code and the terms and conditions of a written agreement with
Ordinance No.22-2220
Page 31 of 52
the city approved by the city commission. Gateway signs approved under this section shall
meet the following standards:
1. The sign shall be no more than 13 feet in height and 20 feet in width.
2. The sign shall be of a decorative stone or masonry design with wood or metal accents (as
approved by the city commission).
3. The sign may be double-sided, with no more than 90 square feet of copy area on each side.
4. Double-sided signs may be placed in a v-shape, with the opening at no more than 60
degrees.
5. All lighting shall have shielding to reflect the light down towards the ground.
6. Gateway signs shall be landscaped as approved by the city commission.
6.5.0. Off-site signs (billboards/poster-
boards).1
6.5.1. Generally.
A. Where allowed. Off-site signs (billboards and posterboards) are allowed in infill and mixed-
use and industrial as designated on the future land use map of the City of Longwood
pursuant to the standards of this section. Off-site signs are prohibited in the historic land
use district of the City of Longwood.
B. Number of off site signs. The total number of billboards/posterboards within the City of
Longwood shall not exceed 19. This limitation shall apply to the total billboards and
poste, ds together as defined this section of the rye. New Billboards
Prohibited. Billboards/posterboards are prohibited within the City of Longwood as of
August 15, 2022. A billboard that is existing on or prior to August 15, 2022 shall not be
modified, reconstructed or relocated unless there is a written agreement with terms
acceptable to and approved by the City Commission authorizing such activity. The City
Commission may establish in the written agreement conditions and restrictions relating to
the modification, replacement,or relocation of a billboard sign and require such agreement
to be signed by the billboard owner and all affected property owners. In no event shall a
modification, reconstruction or relocation of a billboard result in a net increase in the
number of billboards within the City.
C. Nonconforming off-site signs. Billboards that become nonconforming for any reason on the
effective date of this chapter will be a legal nonconforming use,except as described herein.
Nonconforming billboards of wood construction or multi-pole design may be reconstructed
to a steel monopole design as long as no other nonconformities of that sign are increased.
D. Billboard sign agreements.The purpose of this section is to provide the process and criteria
whereby the city and a sign applicant may enter into an agreement to comply with the
requirements of this article.The agreement process may also be used to relocate or modify
any billboards made nonconforming by adoption of this article. However, if an existing
billboard is removed and no agreement to replace the billboard has been established the
'Editor's note(s)—Ord. No. 11-1969, § 1,adopted Aug. 15, 2011, changed the title of 6.5.0 from "off-site signs"to
"off-site signs(billboards/posterboards)."
Ordinance No.22-2220
Page 32 of 52
total allowable billboards within the city shall automatically be reduced by that number
{see section 6.5.1B).
6.5.2. Design requirements.
A. Supporting structure. Only a single supporting structure (monopole) shall be allowed for
off-site signs. No portion of the supporting structure shall be visible above any advertising
display area.
B. Single faced billboards. An off-site sign structure shall be single-faced, reading from the
same direction, but may have two faces back to back providing the face structure shall have
advertising surfaces of equal size and shape.
C. Double-faced billboards. For the purposes of this Code, the following types of billboards
shall be considered double-faced:
1. An off-site sign structure where the signs are placed back to back, as long as the backs
of the signs are not separated by more than 48 inches.
2. An off-site sign structure when constructed in the form of a "V" when viewed from
above, provided the internal angle at the apex is not greater than 45 degrees and the
off-site sign structure is not separated by more than 36 inches at the apex of the "V".
D. Tri-vision and computerized message type off-site signs. Tri-vision and computerized
message type signs will be permitted if the sign does not function in a manner that is
distracting to vehicular traffic or adjoining properties and meets the sign standards set for
off-site signs in this Code.
E. Advertising Copy surfaces. No more than two copy advertising surfaces shall be allowed per
sign. No more than two contiguous advertising surfaces shall be allowed per sign face.
F. Content. Off-site signs may display any message in conformance with this Code.
G. Maintenance. All billboards, including their supports, braces,guide wires and anchors,shall
be maintained so as to ensure the structural integrity of the sign. Painted areas and sign
surfaces shall be kept in good working condition, and illumination, if provided, shall be
maintained in safe and good working order.
H. Landscaping. For all new off-site (billboard or posterboard) signs at the date of this Code,
the following landscaping will be required:
1. Evergreen shrubbery and trees natural to the area, resistant to frost damage and
drought shall be provided to enhance the appearance of the off-site sign on any
highway being served by said sign.A landscape plan shall be submitted to the city for
review and approval.Approval or denial shall be determined in accordance with this
Code.
2. It shall be the responsibility of the owner of the property to maintain landscaping in a
healthy condition so as to present a neat, healthy, and orderly appearance free of
refuse and debris.
3. Failure to provide proper maintenance shall incur a penalty or other appropriate
sanction in accordance with city codes.
Ordinance No.22-2220
Page 33 of 52
I. Maximum size. No permanent off-site sign may exceed 672 square feet in size per face. An
additional 100 square feet may be used for cutouts provided the height is not increased by
more than five feet nor the width more than two feet on each side.
J. Maximum height. No permanent off-site sign, or combination of signs, may exceed 50 feet
in height from the crown of road intended to be viewed from. The bottom of the sign nor
the structure shall be less than 30 feet above the crown of road.
K. Maximum width. No permanent off-site sign, or combination of signs, may exceed 50 feet
in width.
L. Attention getting devices. No off-site sign shall have any animated or other related
attention getting devices on the sign face per this Code, unless approved by the
commission. Changeable copy signs including tri-vision, three-dimensional and cutouts as
provided in this article are exempt from this provision, provided they meet the
requirements stated within this Code.
6.5.3. Location requirements for existing or relocated billboards.
A. Spacing. No permanent off-site sign may be closer than 1,000 feet on the same side of the roadway from
any other off-site sign.Spacing shall be determined based on signs that have received the necessary city
or county and state permit, and signs having received prior authorization shall have priority over a later
applicant in determining compliance with the spacing restrictions.
B. Front setbacks. All off-site signs shall be set back a minimum of ten feet from side lot lines, and 15 feet
from a side property line running along a right-of-way.
C. Side setbacks. All off-site signs shall be set back a minimum of 25 feet from the side property line when
located at an intersection.
D. Separation from residential districts. No off-site sign shall be allowed within 75 feet of the nearest
property line of any residential district.
E. Prohibited locations for off site signs.
1. Billboards shall be prohibited from locating within any area designated as, public,
institutional, conservation, mixed use, low density residential, or medium density residential
on the future land use map. Except as provided in this Codc, billboards also shall be
prohibited from locating in any of the following areas:
a. Within 250 feet of any parcel designated as downtown historic on the future land use
b. The east side of CR 427 between the south side of Lyman High School and the south
tight of way line of East Maine Avenue.
c. The west side of CR 427 from the East Lake Ditch to 300 feet north of Blackwater Place.
2. Billboards shall not be attached to any building roof, but may be cantilevered above a roof
with proof of acceptance by the property and building owner.
6.5.4. Posterboard-type off-site sign.
A. Maximum height. The maximum height of a posterboard shall be 18 feet from the crown of the
adjacent road to the top of the sign, unless adjacent to a railroad right-of-way. Posterboards
adjacent to railroad rights-of-way shall be limited to 21 feet in height measured from the top of sign
to the crown of the railroad bed.
Ordinance No.22-2220
Page 34 of 52
B. Setbacks. A posterboard shall not be closer than five feet from a railroad right-of-way, public right-
of-way, or 25 feet from any other property line as measured from the leading edge of the board.
Providing that the sign does not encroach into the site line visibility of any public street or private
driveway.
C. Maximum size. No posterboard off-site sign shall exceed 75 square feet in size per face.
D. Minimum spacing. Minimum spacing between posterboards shall be 500 feet on the same side of
the roadway and 1,000 feet from a billboard on a Federal Aid Program roadway.
E. Sign faces.A posterboard shall have only one sign face reading in the same direction, but may have
two faces back to back of the same size.
F. Sign structure. All posterboards shall be mounted on a single steel monopole capable of
withstanding 100 mile per hour wind load.
G. Where allowed. Posterboards are prohibited within any area designated as public/institutional,
conservation, mixed use, low density residential or medium density residential on the future land
use map. Posterboards shall be prohibited from locating within 200 feet of any parcel designated as
LDR or MDR on the future land use map;or within 500 feet of any parcel designated as historic land
use district on the future land use map;or within 200 feet of a public school or public park.
H. Nonconforming. Posterboards that become nonconforming for any reason on the effective date of
this chapter will be a legal nonconforming use, except as described herein. Nonconforming
posterboards of wood construction or multi-pole design may be reconstructed to a steel monopole
design as long as no other nonconformities of that sign are increased.
6.5.5. Permit requirements
A. Generally. An application form (provided by the city) shall be completed providing the
information as described in the permitting requirements of this section in addition to the
following.
B. Required submittals.
1. At the time of building permit application all billboards shall have stress sheets and
calculations required indicating that the sign is properly designed for required loads and
wind pressures in any direction, as may be required by the building division.The structural
plans shall be signed and sealed by a structural engineer licensed in the State of Florida. A
building and electrical permit will be required.
2. A copy of the lease of the property or a notarized authorization from the property owner,
where the off-site sign is to be installed.
3. A detailed plot plan showing legal description, all existing structures or improvements and
sign location with all appropriate dimensions.
4. Construction drawings, when determined by the building division, must be sealed and
conform to the Standard Building Code by a licensed State of Florida engineering or
architect.
5. Landscape plan and all other applicable requirements of this Code.
6. Certified current survey by a registered land surveyor is required. Survey is to identify
locations of the closest off-site billboard signs on the road or roads that the billboard faces.
(Survey may identify that there are no billboards within 1,000 plus feet of the proposed
billboard.)
Ordinance No.22-2220
Page 35 of 52
7. All proper permits required from the city, county, state, and/or federal government shall be
on file with the City of Longwood prior to the beginning of any off-site sign construction.
6.6.0.Temporary signs.
6.6.1. Generally.
A. Permitting.
1. Temporary signs are allowed throughout the City of Longwood, subject to a temporary sign
permit;and fee where applicable and subject to the restrictions imposed by this section and
other relevant parts of this Code.
2. A temporary sign permit may be granted for any period deemed reasonable for a parcel or
grouping of parcels under the same ownership not to exceed 30 days, with a minimum of 90
days between permits, unless provided for within.
a. Where a parcel has been the subject of code enforcement violation for a temporary
sign, including the continued display of a temporary sign past the expiration date of a
temporary sign permit, a 90-day wait period will be enforced from the date on which
the property was found to be in compliance before a new permit can be issued. In the
case where a temporary sign has been placed without a permit and a notice of violation
or verbal warning is issued, and where the property owner has no prior violations
related to temporary signs and applies for a temporary sign permit within two business
days of receiving the violation, the 90-day wait period prior to permit issuance shall be
waived.
b. If there are multiple businesses on a parcel or parcels,the full 90 days shall elapse
before another business in the same development may receive a temporary sign permit,
unless the additional temporary sign permits are associated with a situational
allowance.a temporary use permit, permitted development sign, permitted grand
opening signage, or permitted new business signage as otherwise allowed by this Land
Development Code.
3. Temporary sign permits associated with temporary use permit, development sign, grand
opening signage, or new business signage shall run concurrent to other temporary sign
requirements on a parcel or grouping of parcels under the same ownership with multiple
businesses, so long as there are no more than we a total of four ground style temporary
signs allowed on any parcel or grouping of parcels under the same ownership at any one
time meaning that, while a parcel or development may qualify for additional ground
signage, the applicant will need to choose from or replace signage so that no more than four
ground signs are in place at any time.and so long as no single business has more than one
temporary sign at any one time.
4. Extensions and waivers.The following extensions or waivers may be granted to temporary
signs:
a. When associated with permanent sign improvements. The community development
director may approve an extension to the allowable period for a temporary sign of up to
30 days upon approval of a sign permit for the addition or improvements (not to include
Ordinance No.22-2220
Page 36 of 52
routine maintenance)to existing permanent signage at the location for which a
temporary sign is requested.All proposed improvements shall be consistent with all
other provisions of this Code.The applicant shall submit a request letter with the
permanent signage application. If this request is approved, the applicant is required to
complete the work associated with the permanent sign permit. If the work associated
with the permanent sign permit does not receive a successful final inspection within 6
months of issuance, no additional temporary sign extensions will be granted for this
applicant at this location under this subsection.
b. Whcn associated with demonstrated marketing efforts in addition to temporary signagc.
The city adj Est the time p s fogend in C 6 1(n)(2) and n the
all of the steps they have taken and plan to take to market their business beyond
temporary signagc.To request a waiver, an applicant must submit a waiver request
to demonstrate consistency with the requirements of this section to the community
development department. Such request shall be placed on the agenda for review by the
city commission within 30 days of receipt of a complete request.The commission shall
have the right to impose conditions on any waiver granted so as to better meet the
intent and spirit of the Longwood Development Codc.
B. Sign types allowed. A temporary sign may be a ground or building sign. If electric, the sign
and point of connection shall meet all electrical code requirements adopted by the city.
Temporary signs described in this section shall be an on site type sign. Temporary signs
than 3rl i ches in diameter and nt of n e than ten balloons p el shall
be allowed as temporary signs for events when placed and removed on the same day as
the event for no more than one day per month per development.
C. Removal of illegal temporary signs. Any temporary sign not complying with the
requirements of this Code is illegal and subject to immediate compliance or enforcement
per this Code.
6.6.2. General design and location standards.
A. Minimum separation. The minimum distance between ground signs shall be 200 50 feet
from other temporary ground signs on the same side of the street. Where a property is
allowed multiple ground signs and where there property is of suitable size to support the
maximum of four ground signs, the distance may be reduced by the Community
Development Director following a review of the proposed locations.Noweverra-R-a-ppf eyed
s ign permit for n ,b„sine5s nd d sign ated +ruction R R sTe
development signs, shall not be subject to this separation requirement.
B. On-site. Temporary signs described in this section shall be on-site type sign.
C. Encroachment on public property. No part of any temporary sign may encroach into public
right-of-way, public property or public easement unless described herein.
D. [Size.]Temporary signs shall not be higher than 15 feet from ground level at the sign base
and shall not exceed 32 square feet in size, unless otherwise provided for in this section.
Ordinance No.22-2220
Page 37 of 52
E. Sign construction. The copy area of all temporary signs must be professionally prepared,
neat in appearance, and well-maintained.
F. Visibility. All signs shall be designed and located so as to not interfere with the visibility at
any intersection, driveway or otherwise create any traffic or pedestrian hazards.
G. [Sight-line clearance distance.]Signs located within a sight line distance as defined in LDC
section 3.8.0 shall conform in accordance with this Code, unless otherwise exempted.Sight
line clearance distance for signs shall be a triangular area formed by the intersection of two
or more public right of way or private street or driveway with two sides of the triangle
being 25 feet in length along the abutting right of way/property lines, measured from their
sides. In case of private drives the measurement shall be the same as above but will be
red along the edge „f p Rt and th„ intersecting ght of_way In order to
provide a clear view of intersecting rights-of-way and/or private driveways to motorists,
there shall be a triangular area of clear vision formed by the two intersecting rights-of-way,
driveways, or combination thereof, with an illustration of such restriction in LDC 3.8.0. On
any portion of a lot that lies within the triangular areas described and illustrated below, no
sign shall be placed in such a manner as to materially obstruct vision between a height of
three feet and eight feet above the grade at the right-of-way line(s). This prohibition also
applies to vehicle parking spaces.
H. Setbacks. All signs shall be located no closer than five feet from any right-of-way or public
property unless otherwise identified herein. Setback shall be measured from that part of
the sign or sign structure closest to the street.
I. Over right-of-way. No sign shall project over, into, or on a public right-of-way except as
permitted by this Code.
J. Blocking exits,fire escapes, etc. No sign or sign structure shall be erected that impedes use
of any fire escape, emergency exit, or standpipe.
K. Over pedestrian way. All signs over pedestrian ways shall be a minimum of seven feet above
pedestrian way.
L. Vehicular. Shall provide a minimum of 17 feet of vehicular clearance as required by the city
police department.
6.6.3. Specific types of temporary signs.
A. Ccneral -Temporary sign. A sign intended to advertise a business for a limited duration as
permitted by LDC 6.6.1, and not associated with a specific type of sign permit described in
this section.
Table 6.6.3 (A)Temporary Sign Types
Definition/Allowance Number and Size of Permit Timing
Signs Allowed Required
General • General temporary • 1 standard 32 SF • Yes • 30 days up, 90
Temporary sign allowed max.ground or days down
Sign
Ordinance No.22-2220
Page 38 of 52
pursuant to these banner sign per • May be approved
standards parcel up to 180 days
where a
permanent sign is
removed as part of
an eminent
domain action,
ending when the
new permanent
sign is installed
• May be approved
for the duration of
road construction
adjacent to the
parcel reasonably
expected to last
more than 30 days
Additional • Allowed on a • 1 additional 32 • No • While any portion
Temporary parcel where a SF max.ground of the property or
Sign portion of the or banner sign building is
Allowances property or per parcel with available for sale
building is for sale property for sale or lease
or lease or lease.
• Allowed on a • 1 32 SF max. • Yes • 90 days
parcel or ground sign per
development qualifying
where a business business
tax receipt for a • 1 32 SF max.
new or relocated building banner
business has been per qualifying
issued business
• 1 windfeather
sign per
qualifying
business per 50
feet of linear
frontage of
business,
(maximum of 3
total
windfeather
signs per parcel
Ordinance No.22-2220
Page 39 of 52
or development
regardless of
number of
businesses)
• Completed • 1 additional 64 • Yes • Duration of
submittal of SF max. standard applicable permit
permit application sign (or two 32
for Site SF max. signs)
Development Plan per parcel on
or Building Permit which the
for build-out, or development is
for a new or proposed
repaired
permanent sign
• Designation of • 2 additional • No • Duration of
Election Period by standard 32 SF election period
Supervisor of max. ground plus 7 calendar
Elections signs per parcel days following the
(or four ground election period for
signs of 16 SF) removal
Temporary • Signage authorized • As specified in • Yes • As specified in TUP
Use Permit by a Temporary TUP
Sign Use Permit
Yard Signs • 0 per parcel • No
• Designation of • 11 yard signs (6 • No • Duration of
Election Period by SF or less) per election period
Supervisor of parcel during plus 7 calendar
Elections designated days for removal
election period
Decorative • Ten balloons per • No • Must be placed
Balloons parcel, no more and removed on
than 30 inches in the same day as an
diameter per event, limited to
balloon one day per month
per development
Portable Sign • 1 32 SF max. • Yes • 10' setback from
portable sign side property lines
(not to exceed 6
feet in height or
Ordinance No.22-2220
Page 40 of 52
10 feet in length) • Can not be placed
per parcel and in required parking
two on multi- space
unit center, with • All lighting in, on,
a minimum or attached to, any
spacing of 200 portable sign shall
feet between be rated at not
any two portable more than 75
signs. watts. Flashing or
• Prohibited on distracting lights,
parcels or including
developments spotlights are
with an prohibited.
electronic • Each portable sign
message center shall have
permanently
displayed the
name, business
address and/or
phone number of
the owner of the
sign, with letters
no larger than
three inches nor
intended to be
read from the
public right-of-
way.
Single-Family Residential, Duplex,and Townhouse Unit Temporary Sign Allowances
Yard Sign • 1 yard sign (6 SF • No
or less) per
parcel
Additional During a designated • 10 additional • No • Duration of
Yard Sign Election Period by yard signs (Max. election period
Allowance Supervisor of Elections 6 SF) per parcel plus 7 calendar
during days for removal
designated
election period
Decorative • Ten balloons per • No • Must be placed
Balloons parcel, no more and removed on
Ordinance No.22-2220
Page 41 of 52
than 30 inches in the same day as an
diameter per event, limited to
balloon one day per month
per parcel
Temporary • Parcels designated • 5 additional 6 SF • No • 1 day before and 1
Residential LDR, MDR, DH, or max.yard signs day after the
Event Signs in single-family or • Signs may be lawful event
duplex use where placed off-site
a lawful event with permission
occurring on a of the off-site
date certain is to property owner
be held. • Signs shall not be
Illustrative but not placed in right-
limiting examples of-way
include garage
sales, birthday
parties, and open
houses.
Residential • Parcels designated • 1 6 SF max. • No • Duration that the
Real Estate LDR, MDR, DH,or ground sign portion of the
Sign in single-family or property or
duplex use where building is listed
a portion of the for sale or lease
property or
building is listed
for sale or lease
B. Temporary use permit sign. Signs that arc in conjunction with temporary use permits (TUP) that
announce the temporary event such as fairs, carnivals, circuses, revivals, sporting events, or any
public, nonprofit, charitable, educational or religious event or related function, as regulated by City
approved at the time the temporary use permit is being processed. Temporary use signs shall be
citizens of the City of Longwood. Off site signage,for temporary events held by public, non profit or
other entities may be approved by the city commission.
C. Signage for active developments.
1. A project with an active site development plan or subdivision application may display a
maximum 64 square foot ground sign.This sign may only be constructed upon the site if a
valid site plan application is in active progress or approval for the site plan is valid.The sign
shall be removed once the final certificate of occupancy or completion has been issued.
2. A project with an active site work building permit, interior alteration,or other such building
Ordinance No.22-2220
Page 42 of 52
round sign not exceeding eight feet in total
height. Such message shall not be displayed more than 60 days prior to the beginning of
a message is displayed pursuant to this s ,
days after the message is displayed, or if construction is discontinued for a period of more
than 60.Jays the .. shall be ed nding initiation ntinuation of
construction activities.
D. Grand opening of a business. A business receiving a new local business tax receipt may put up a
temporary sign as described in this Code for the first 90 days of business, with approval from the
1it., development department and ^ wits red " grand opening sign may not be
elapse before the same business receives another temporary sign permit.
1. Projects with a grand opening temporary sign permit may utilize windfeather type flags at a
distance of n e than l r-50 feet of linear frontage of the bu s during the
signs per business.
E. New business, or a business in a new location. If such business has no permanent signs, temporary
sign shall be securely attached in the general location of the permanent sign. Such message may be
displayed for a period of not more than 60 days or until installation of permanent signs, whichever
shall occur first, in accordance with this Code, with approval from the community development
department and permits as required.
F. Political signs.
1. Political signs may be placed only on private property provided each candidate or political
committee:
a. Shall pay a fee as established by the city commission by resolution to the city clerk. A
receipt will be issued which shall be deemed to be a permit to cover the placement of all
b. Shall obtain the consent of the owner.
c. Candidates qualified for a primary election shall place signs no earlier than 30 days
before the primary election. Candidates eliminated in the primary shall remove signs
within seven days after the primary election.The signs of successful candidates in a
primary election may remain up through the general election period. All other political
signs for the general election shall not be placed prior to the city qualifying date as set
by City Code and shall be removed within seven days after the general election.
Candidates that have not removed their signs within seven days will incur a fine
established by the city commission by resolution.The fee may be waived by the city
commission.
d. Signs in residential districts are limited to a maximum of six square feet per face.
In nonresidential areas, signs are limited to one sign per parcel, per candidate, or
campaign committee, and are-limited to 16 square-feet-per ee. On er lot.
each street frontage is allowed one sign per candidate or political committee. Each
Ordinance No.22-2220
Page 43 of 52
sign may have up to two faces. Sign faces must be attached back to back or in a V
shape forming an angle of no greater than 90 degrees.
c. Shall not place any political sign on any public property, public right of way, nor
attached to any utility pole or tree, nor on any private property without the permission
of the owner,or as may be allowed at the place of public polls.
f. Signs placed on private property should be erected securely to prevent displacement by
heavy winds and so placed as to not interfere with traffic visibility from any public or
private street or driveway.
Quilding n .nits shall be r red only a ribed u nder the Florida Building Code
by the city 24 hours after notification to the candidate or their authorized agent, if they
have registered with the city clerk as identified above. However, no city notification shall be
required for removal of illegal political signs of candidates or committees not registered
with the city clerk, or signs placed within public right of way or public lands,or placed on
private property without the owners consent,or on any election day, or within 24 hours
prior to the day of election.The community development department for a maximum of
seven days shall retain removed political signs.The candidate, or their authorized agent,
may recover signs prior to disposal by retrieving them from the city.
G. Real estate signs.
1. One real estate sign is allowed on the property being sold leased, or rented, not to exceed
the following square footage per parcel: LDR land use district: four square feet; MDR land
use district: four square feet; downtown historic district: four square feet; neighborhood
commercial mixed use district: four square feet; infill and mixed use, and IND land use
district: 32 square feet.
2. Any lot located on a corner or having multi street frontage may have one real estate sign on
each street frontage with a maximum of two signs per site with each sign subject to the
"t forth � bsection above
3. Open houses. In addition to permitted on site signage,a maximum of three off site real
estate signs may be installed for the purpose of directing attention to the open house.The
party advertising the open house must obtain permission from the owner of the property on
which each off site real estate sign is being placed. The owner of the property on which the
sign is being placed shall retain the right to revoke permission and return the sign to the
advertiser at any time. Open house, off site real estate signagc shall be limited to four
square feet, shall not be located on the public right of way and must be placed the day the
open house is to be held and removed immediately after the open house is closed.
A. A building permit shall not be required for the placement of a real estate sign conforming to
the requirements of this section for signs that do not require review under the Florida
Building Code.
garage sale sign may be placed in a yard at a residence where the sale is to
Ordinance No.22-2220
Page 44 of 52
four square feet. Signs may be placed after 5:00 p.m. the day before the sale and must be removed
by 8:00 a.m. following the last day of the sale. Signs shall not be located within any right of way.
I. Portable (trailer)signs.
1. Reserved.
2. There shall be a maximum of one portable sign per parcel and two on multi unit center, with
a minimum spacing of 200 feet between any two portable signs.
3. Portable signs shall be five feet from the public right of way and at no time interfere with
the �ght lire sibility o f� ntersection or dri.,.,.. ay
/1. Portable signs shall be a minimum of ten feet from any side property line.
5. Portable signs,exclusive of the transportation mechanism, shall not exceed the exterior
measurements of six feet in height or ten feet in length, (including a maximum sign face of
four feet by eight feet and maximum one foot nonflashing light bar on top of sign), and shall
not have embellishments of any kind added to the sign.
6. The placement of a portable sign in a parking space that is required to meet the minimum
parking requirements of the city shall be prohibited.
7. Portable signs not associated with a temporary use permit shall be limited to P/I, COM, STA,
IMU and IND land use districts in accordance with this Code.
8. All incandescent bulbs in, on, or attached to, any portable sign shall be rated at not more
than 75 watts. Flashing or distracting lights, including spotlights if directed so as to cause a
possible hazard to the public, shall be prohibited.
0. Portable signs arc specifically prohibited from being used or constructed as a permanent
type sign.
10. Each portable sign shall have permanently displayed the name, business address and/or
phone number of the owner of the sign, with letters no larger than three inches nor
intended to be read from the public right of way.
J. Street banner or temporary pole banner signs.
1. No street banner or temporary pole banner signs shall be erected unless first approved in
writing by the city manager or his designee.The application shall include the submittal of a
pole attachment agreement with the owner of the light pole and any other relevant agency
with interest in the public right-of-way including the Florida Department of Transportation,
Seminole County or other agencies as needed, which will be granted upon finding of the
following facts:
a. That the applicant is a public body or is a fraternal, benevolent, charitable,
philanthropic, civic, community, educational organization,veteran or other organization
of like or similar nature.
b. That the sign advertises disseminates public information regarding an event or function
of general public interest within the City of Longwood.
c. That the location of the sign will not interfere with the traffic or public safety of the
citizens of City of Longwood and that pole banners shall meet the standards of LDC
6.4.4(A)(3).
d. That the copy of the sign does not violate any provision of this Code.
Ordinance No.22-2220
Page 45 of 52
e. That the poles in question are not in permanent or temporary use during the dates
requested.
2. All approvals and denials shall be in writing and shall be transmitted to the applicant either
in person or by mail sent to the address specified by the applicant at the time of application.
The approval shall specify at least the following:
a. How long the street banner sign shall be allowed to be displayed; however, in no event
shall such display be allowed to remain longer than 14 days prior to the opening and no
more than two days after the close of the public event or; in the case of no opening or
closing dates, no longer than 30 days without approval of the city manager, and other
agencies as necessary.
b. Who shall be responsible for erecting and dismantling the sign, and the cost of the
same.
c. The amount of bond required to insure the City of Longwood will be indemnified against
costs to remove any street banner sign shall be in the amount of$500.00.
3. If an application for a street banner sign is denied by the city manager, the applicant may
appeal such denial to the city commission of the City of Longwood if written notice of such
appeal is given to the city clerk of the City of Longwood within ten days after the date of
such written denial.
4. Any other provision of this section notwithstanding,the city manager may order the
immediate removal of the permitted pole banners if necessary to protect the public health,
safety and welfare, or if the city at any time requires the use of the light poles or the right-
of-way.
5. For private streets designed to city standards as part of a commercial or residential
subdivision, approval of temporary pole banner signs may be granted through a temporary
sign permit, pursuant to all standards in this section except for LDC 6.3.3(J)(1)(a) and (b).
K. Temporary signage for parcels subject to section 9.2.4,hardship eminent domain takings. If as a result
of the take,existing pole or monument signagc is removed prior to the redevelopment of permanent
signage the property owner is entitled to one temporary ground mounted sign,with a face limited to
32 square feet. In multi tenant centers that exceed three tenants total of 6^ feet of signage is
allowed and may be placed on either one sign or two signs. In multi tenant centers that exceed six
tenants a total of 96 square feet of signage is allowed and may be placed on either one or two signs.
The signage may remain up for a period not to exceed 180 days or until such time as the permanent
sign has been constructed and inspected, whichever occurs first.
L. Temporary signage for parcels located in a city commission "designated construction zone."The city
commission at their sole discretion may designate portions of roadways in the city that arc subject
to prolonged construction activities as "designated construction zones." Each addressed business
that takes access from a "designated construction zone" is entitled to one 32 square foot building or
may remain up throughout the duration of construction activity;however the sign must be consistent
with all applicable standards for temporary signs except section 6.6.2 A.which establishes a distance
Ordinance No.22-2220
Page 46 of 52
upon the removal of the construction zone designation by the city commission. Signage associated
with a +.,.,-,..ovary mit /G G 3 Q ) , .ill be allo.. ed a .ided for i„ ch-..ter 58 � ti I I\/ f th
City Code.All applications for signage under this section will be required to include an affidavit signed
by both the property owner and business owner acknowledging the requirements of this section.
Property owners that fail to adhere to the provisions of this section will be subject to code
enforcement actions. All temporary signagc granted under this section shall be removed within the
applicants who received a permit for signagc under this section will be mailed a letter informing them
of the commission's decision to remove the construction zone designationA3usinesses that have
received permits under this section will not be eligible for general temporary sign permits /6 3 " '
for a period of 60 days starting at the city commission's removal of the construction zone designation.
without regard to the designated construction zone status.
M. Off-site temporary signage for residential subdivisions. Off-site temporary signage adjacent to SR 434,
Ronald Reagan Blvd., Highway 17-92 advertising a residential subdivision of ten or more units that is
within the limits of the City is allowable with a temporary sign permit pursuant to the requirements
of this section when requested by the developer or builder of a residential subdivision of 10 units or
more within the City limits of Longwood. To be eligible under this section, the subdivision must not
have frontage on SR 434, Ronald Reagan Blvd.,or Highway 17-92.The off-site signage must be located
on private property adjacent to SR 434, Ronald Reagan Blvd. or Highway 17-92 within 1/2 mile of any
property line of the subdivision.
1. Signage under this section is limited to 32 square feet and no more than ten feet in height,
and must meet all other temporary sign requirements including a five-foot setback from the
right-of-way and site distance requirements.
2. The temporary sign permit must include a notarized permission letter from the property
owner which includes a rendering and relevant dimensions of the sign and the period of
time allowed for sign display.
3. Signs shall be allowed until a subdivision is sold out or for a period of 12 months,whichever
first occurs.Two three-month extensions may be approved by the community development
director upon presentation of sufficient justification for the extension.
4. The copy area of all temporary signs must be professionally prepared, neat in appearance,
and well maintained.All signs shall be designed and located so as to not interfere with the
visibility at any intersection. driveway or otherwise create any traffic or pedestrian hazards.
5. Off-site signage adjacent to roads on the state highway system may be subject to additional
requirements through the Florida Department of Transportation. Prior to approval of the
temporary sign, the applicant shall provide either proof of compliance or exemption from
FDOT.
6.7.0. Design, construction, and location standards.
6.7.1. Generally. All per-m-a-Refvt signs shall be professionally prepared and must comply with the following
design, construction and location standards.
6.7.2. Lighting and fixtures.
A. Sign lighting may not be designed or located to cause confusion with traffic lights.
Ordinance No.22-2220
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B. Illumination by floodlights or spotlights is permissible so long as none of the light emitted shines
directly onto an adjoining property or into the eyes of motorists or pedestrians using or entering
public streets.
C. Illuminated signs shall have lighting mechanisms that are decorative,architecturally compatible,and
do not project more than 18 inches perpendicularly from any surface of the sign over public space.
D. Where lighting is allowed, all fixtures must be decorative and architecturally compatible with the
building.
6.7.3. Placement.
A. Near public street, and private driveway intersections.
1. Visibility: All signs shall be designed and located so as to not interfere with the visibility
at any intersection, driveway or otherwise create any traffic or pedestrian hazards.
2. Signs located within a sight line distance shall conform in accordance with this Code.
Sight line clearance distance for signs shall be a triangular area formed by the
intersection of two or more public right of way or private street or driveway with two
sides of the triangle being 25 feet in length along the abutting right of way/property
lines ed from their p nt of intersection nd the third side being a line
i m r
connecting the ends of the other two sides. In case of private drives the measurement
intersecting right of way. In order to provide a clear view of intersecting rights-of-way
and/or private driveways to motorists,there shall be a triangular area of clear vision
formed by the two intersecting rights-of-way, driveways, or combination thereof, with
an illustration of such restriction in LDC 3.8.0. On any portion of a lot that lies within the
triangular areas described and illustrated below, no sign shall be placed in such a
manner as to materially obstruct vision between a height of three feet and eight feet
above the grade at the right-of-way line(s).This prohibition also applies to vehicle
parking spaces.
B. Setbacks. All signs shall be located no closer than five feet from any right-of-way or public
property unless otherwise identified herein. Setback shall be measured from that part of
the sign or sign structure closest to the street.
C. Over right-of-way. No sign shall project over, into, or on a public right-of-way except as
permitted by this Code.
D. Blocking exits,fire escapes, etc. No sign or sign structure shall be erected that impedes use
of any fire escape, emergency exit, or standpipe.
E. Clearance standards.
1. Over pedestrian way. All signs over pedestrian ways shall be a minimum of seven feet
above pedestrian way.
2. Vehicular. Shall provide a minimum of 17 feet of vehicular clearance as required by City
of Longwood Police Department.
F. Relationship to building features. A building or wall sign shall not extend beyond any edge
of the surface to which it is attached, unless otherwise specified.
Ordinance No.22-2220
Page 48 of 52
6.7.4. Reserved.
6.7.5. Format for multiple-unit centers and subdivisions.
A. Signs for multiple-unit centers or subdivisions constructed or remodeled after the effective
date of this Code shall conform to an approved master sign plan either as part of a site
development plan or sign permit.
B. The sign plan shall be included as a submittal for authorization to erect such signage and
shall be maintained on file in the community development department. The format shall
be presented in a plan or sketch, together with written specifications in sufficient detail to
enable the community development department to authorize signs based on the
specifications.
C. As a minimum, the sign format shall specify the types of signs and dimensions (not to
exceed the size limits contained in this article) which will be permitted to each occupant
within the complex. The sign format shall also contain common design elements, such as
placement, color, shape, or style of lettering, which lend a unified appearance that is
thoughtfully designed and does not cover or interrupt architectural features to the signs of
the occupants within the complex.
D. The sign format may only be modified with the approval of the community development
department upon submittal of a revised plan and specifications detailing the revised
format.
E. A master sign plan for a development or subdivision may exceed the number of monument
signs per development, so long as the total amount of square footage is not exceeded tiy
more than 25%.
F. Where a master sign plan is not required a development may still elect to submit a master
sign plan that results in the installation of fully compliant signage to receive a 25%bonus in
total sign square footage as well as the ability to transfer a portion of copy area from one
facade to another. The Community Development Director may also authorize minor
waivers to other elements of the sign code including the placement of sign types not
anticipated by this code that are generally consistent with the intent of the code and are
part of a thoughtfully designed, visually consistent signage concept.
6.7.6. Maintenance.
A. All signs and all components thereof, including, without limitation; supports, braces, guys
and anchors,electrical parts and lighting fixtures, and all painted and display areas,shall be
maintained in a state of good repair and shall present a neat and clean appearance (i.e. no
flaking, pealing or fading of paint).
B. The vegetation around, in front of, behind, and underneath the base of ground signs for a
distance of ten feet shall be neatly trimmed and free of unsightly weeds, rubbish or debris.
Conditions or materials that would constitute a fire or health hazard shall not be permitted
under or near the sign.
C. When a business ceases to operate at a location within the City of Longwood,the property
owner shall remove all signage with copy area pertaining to the business within two weeks
of the final operating day at the subject location. If the building or bay remains vacant,
blank faces shall be placed in sign frames until such time as another business occupies the
Ordinance No.22-2220
Page 49 of 52
space. In addition to allowable real estate signage, blank faces may be substituted with "for
lease" or"for sale" signs.
D. Businesses shall replace any blank sign face with a sign face with copy area advertising the
business at that location in all existing sign frames or remove existing sign frames within 30
calendar days from the issuance of a local business tax receipt. If conditions do not allow
for the replacement of blank sign faces within 30 days, the business shall supply a valid
contract for the installation of the sign face.
E. Tenant sign panel replacement. Replacement of a tenant sign panel containing the same
size as the original on an approved sign structure with removable panels shall not require
a sign permit.
F. Wall sign fascia repair. Where a tenant has vacated a tenant or user suite,the fascia of the
wall sign shall be repaired to its surrounding texture and color within 45 days of the panel
or sign being removed.
6.7.7. [Reserved.]
Ordinance No.22-2220
Page 50 of 52
6.8.0. Compliance and enforcement.
6.8.1. Permit required.
A. A sign erected,altered,displayed or changed without a permit is an illegal sign and shall be
subject to penalties set forth. Any person commencing work on any sign covered in this
article without the appropriate permit shall be subject to a penalty of double the permit
fee or$100.00 whichever is greater.
B. No sign or sign structure shall be hereinafter erected,altered,displayed,or changed,except
exempt signs as provided herein, until after a permit has been issued. Repainting or
changing the message of a sign shall not, in and of itself, be considered an alteration.
C. All signs, other than those designated, shall require the issuance of a building (sign) permit
prior to erection, maintenance or any work being done on a sign, in accordance with this
Code.
6.8.2. Removal of illegal and/or unsafe signs.
A. Unlawful signs,other than those within the public right-of-way,shall be physically removed
by the city after giving ten days' notice,via certified mail, to the owner.
B. All signs that are placed in the public right-of-way or on public land that are not placed
there in accordance with this Code shall be considered illegal signs and subject to removal
or caused to be removed immediately by the qualified designated city representative.
C. If the qualified designated city representative shall find that any sign regulated under these
regulations is unsafe or unsecure, he shall give written notice to the permittee thereof. If
the permittee fails to remove, repair, or alter, the sign so as to comply with the standards
set forth in the City of Longwood Codes and/or the Florida Building Code, and its
amendments, within seven days after such notice, such sign may be removed by the city
and the cost assessed to the property owner of record.
D. If the qualified designated city representative shall find that any sign regulated under these
regulations is an imminent danger to the health or safety of the general public,44ethey shall
remove or cause the removal of the sign or portion thereof that present the hazard.
E. Temporary signs shall be secured or removed in advance of inclement weather events,
including when a state of emergency is declared in advance of a hurricane.
SECTION 2. CONFLICTS. If any ordinance or part thereof is in conflict herewith, this Ordinance
shall control to the extent of the conflict.
SECTION 3: CODIFICATION. Section 1 of this Ordinance shall be codified;that such sections may
be renumbered or relettered to accomplish the intent of this Ordinance. Grammatical,
typographical and similar or like errors may be corrected, and additions, alterations, and
omissions not affecting the construction or meaning of this ordinance and the City Code may be
freely made.
SECTION 4: SEVERABILITY. The provisions of this Ordinance are declared to be separable and if
any section, paragraph, sentence or word of this Ordinance or the application thereto any person
Ordinance No.22-2220
Page 51 of 52
or circumstance is held invalid, that invalidity shall not affect other sections or words or
applications of this Ordinance. If any part of this Ordinance is found to be preempted or
otherwise superseded, the remainder shall nevertheless be given full force and effect to the
extent permitted by the severance of such preempted or superseded part.
LAND PLANNING AGENCY HEARING: July 13, 2022
FIRST READING: August 1, 2022
SECOND READING AND ADOPTION: August 15, 2022
PASSED AND ADOPTED THIS 15 DAY OF August 2022
CITY COMMISSION
CITY OF LONGWOOD, FLORIDA
MATT MORGAN, MAYOR
ATTE T:
MICHELLE LON ,M FC M, CITY CLERK
Ap ed as to rm and legality for the use and reliance of the City of Longwood, Florida, only.
a� l
DANIEL W. LA Y, ATTORNEY
Ordinance No.22-2220
Page 52 of 52