16-1395 Authorize City Manager to Execute Marketing License Agmt with Utility Service Partners Private Label, Inc d/b/a Service Line Warranties of AmericaRESOLUTION NO. 16-1395
A RESOLUTION OF THE CITY COMMISSION OF THE
CITY OF LONGWOOD, AUTHORIZING THE CITY
MANAGER TO EXECUTE A MARKETING LICENSE
AGREEMENT BETWEEN THE CITY OF LONGWOOD AND
UTILITY SERVICE PARTNERS PRIVATE LABEL, INC.
D/B/A SERVICE LINE WARRANTIES OF AMERICA (SLWA)
TO PROVIDE SERVICE LINE WARRANTIES TO CITY OF
LONGWOOD RESIDENTIAL PROPERTY OWNERS AND TO
GRANT A NON-EXCLUSIVE LICENSE TO SLWA FOR THE
USE OF THE CITY'S NAME AND LOGO IN ADVERTISING
MATERIALS; PROVIDING FOR AN EFFECTIVE DATE AND
FOR ALL OTHER PURPOSES.
WHEREAS, the City of Longwood ("City") is committed to providing continuous water and
sewer utility services to all of its customers; and
WHEREAS, the City is responsible for maintaining the water and sewer system up to and
including the water meter, while residential property owners are responsible for the maintenance
of water and sewer lines (laterals) within their properties; and
WHEREAS, Service Line Warranties of America ("SLWA") is a company that offers
affordable utility service line warranties to residential property owners which covers the repair or
replacement of enrolled lines as a result of wear and tear or inherent defects; and
WHEREAS, homeowners in Longwood would benefit from a service line warranty
program that covers service line repairs whose expense would otherwise be undertaken by the
homeowners; and
WHEREAS, SLWA has been endorsed by the National League of Cities through the
National League of Cities Service Line Warranty Program and has provided services to numerous
cities throughout the State of Florida; and
WHEREAS, SLWA seeks to offer its utility service line warranty program to the
residential property owners of Longwood and is requesting a non-exclusive license to use the City's
name and logo in its advertising material, for which a portion of the proceeds received by SLWA
will be designated to the City; and
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WHEREAS, the Mayor and City Commission believe that a Marketing License Agreement
with SLWA for the provision of affordable utility service line warranties, will benefit the property
owners of Longwood.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COMNUSSION OF THE
CITY OF LONGWOOD, FLORIDA:
Section 1. Authority. The Mayor and City Commission of the City of Longwood,
Florida, hereby approves a Marketing License Agreement between the City of Longwood and
Utility Service Partners Private Label, Inc. d/b/a Service Line Warranties of America ("SLWA") in
the form attached to this Resolution in order to provide service line warranties to Longwood property
owners and to grant a non-exclusive License to SLWA for the use of the City's name and logo in
advertising materials. The City Commission further authorizes the City Manager on behalf of the
City of Longwood to execute the aforesaid agreement and further instruments as may be necessary
to implement the terms of the agreement.
Section 2. Effective Date. This Resolution shall become effective immediately upon
adoption.
PASSED AND ADOPTED this 7t' day of March, 2016.
ATTEST
1r, (019
APPROVED AS TO FORM
Ao p UTSO, Mayor
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